Trailblazer Food Co is family-owned start-up specializing in healthy freeze-dried snacks for people on the move.

Problem: As with any new company, the goal is to build trust around a new idea and to speak the language of the target audience.

Solution: This project included branding, logo and print design. I wanted to create a bold and clean logo / brand library that communicates strength and confidence. Though this is a new brand, they are here to stay.