Woodland Hills Church is a community-focused organization located in St. Paul, MN. I was tasked with creating branding for their 2019 Christmas celebration.
Problem: Like any beloved tradition, there is always the challenge of honoring what has come before while also looking to the future. The second part is especially hard. How do you find a new way to express an idea that is revisited every single year?
Solution: The goal was to create imagery that felt both current and traditional. When faced with this paradox I decided to feature common Christmas imagery while using a style and color scheme that is more original. The design involved custom type treatment and custom illustrations.