Freestile was a new product line developed by Navy Island, a manufacturing company who creates real wood acoustic and architectural products.
Problem: The acoustic products produced by this company have a very strong reputation. The aim here was to communicate this product featured the same high quality as the rest of the line while also offering a new, simpler form of installation.
Solution: The brand package included a logo, fonts, colors, custom illustrations and data visualization. The goal was to visually tell the story on the both the website and a larger print piece. I also had the chance to generate the name for this new product. (NOTE: The photorealistic rendering of the room featuring the wood wall was created by a great designer named Ben Stone).