General Iron is a metal recycling company in Chicago. They’ve been around for over 100 years.

Problem: General Iron is a leader in applying environmental safeguards to their recycling process. This fact was less known by the city planners and general public. The goal was to tell their story.

Solution: This project involved a rebrand which included a new logo that showed stability and innovation. I also created illustrations and a variety of graphics intended to provide a clear picture of the recycling process. Finally, I worked with programmers to manage the visual design of the new website to insure ease of use.